BRANDING
Quantum Reservoir Impact (QRI) was founded in 2007 with a goal to create lasting value for our clients, helping them realize increases in production, reserves appreciation and capital efficiency. Fast forward to today, QRI is leading the industry as an Artificial Intelligence solutions provider, combining those fundamental tenets of reservoir management, proprietary metrics and processes with advanced analytics. My role was to build and manage the company's global brand and brand assets, support business development efforts and operational objectives through integrated marketing and advertising programs. In the 7+ years I've been with the company we've transitioned from advisory services to a
technology company with SaaS offerings. In the beginning, my goal was to position QRI as a leader in reservoir management. Today, the message begins with our technical solutions backed by our domain expertise. A system of brands was established for the company's growing set of processes and applications. Branding and marketing go hand in hand, but they are defintely not the same thing. Below should give you a sense of how I've established an identity in building QRI's brand and brand assets. The SpeedWise Technologies case study and QRI recruiting and awareness case study - included in this portfolio - provides examples of methods used to reach customers - applying the brand in marketing activities.